Starting from the right place

There is an old Irish joke that goes something like this,

A tourist was travelling in the Irish countryside and got a wee bit lost. He asked a local for directions to Galway. The local fixed him with a stare and thought for a bit before replying “Now if you’re wanting to go to Galway I wouldn’t be starting from here.”

We might laugh and shrug it off thinking it doesn’t really matter where you start from as it’s the destination that matters. However, when it comes to building a website, a software application, a product, a newsletter or any communication it works best to start with the customer.

Customers aren’t interested in you, your business, your organisation, your products or services. They are interested in themselves. Fulfill their need or be ignored.

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