Archive for December, 2010

Business opportunity seldom knocks on the door of self-centred people

Too many people think only of their own profit. But business opportunity seldom knocks on the door of self-centred people. No customer ever goes to a store merely to please the storekeeper. – Kazuo Inamori

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If a website’s the solution – what’s the problem?

It’s easy to forget that a website is actually a solution to one or more business (or organisational) problems. Despite the fact that it’s pretty much mandatory to have a website if you’re in business – it’s still critical to understand that a website is a solution – and it’s up to you the business [...]

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Comment Spam – a blogging inevitability

Website owners in the hope of getting better ranking through backlinks (links that go to their website) and possibly the stray click on their name regularly add comments to any blog they can access. This is often done using automation. Set up a standard message and then the program goes and finds blog posts on [...]

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Get a phone number – Yellow Pages vs Google

Remember the Yellow Pages – it was this thick book with yellow pages that you used to find businesses and get their phone number. It wasn’t a stand for your computer monitor. In the drive (perhaps to prove they still provide value) to show customers that people do look at their Yellow Pages entries you [...]

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JAFA-centred design?

I have been researching garden centre websites to see what they do well, badly and the kinds of approaches that are taken. The first one I checked didn’t have its opening hours anywhere so I though I’d check out a bigger chain expecting that they would get it right. Here’s their Store Locator page – [...]

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Gaming Google – that’s short-term thinking

One of the key factors in the Google search algorithm (or this facetious explanation) is the number and quality of backlinks (links that go to your site). Recently, an online eyeglasses store, DecorMyEyes, came up with a novel way of getting lots of backlinks – provide incredibly bad service to get customers writing comments all [...]

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The “go fetch” website model

This has been a dominant content model on the web for long time now. Simply, we put up all the content and you go fetch the bits you need. Of course, it’s done in a rigorous manner with taxonomies and card sorts and other techniques to make it easier to fetch but the underlying philosophy [...]

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