Archive for January, 2011

They want to want you so give them cause

Alistair McAlpine’s 4×4 tips for tipping the balance online Your customers are in a hole. They’re looking for reasons to chose you over your online competitors. Don’t be mean, help them out. As you read this a frustrated prospective customer is comparing your web offering with your competitor’s. On the internet this comparison stage is [...]

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Facebook: the ultimate customer-centred website?

How does one explain Facebook’s phenomenal growth? Maybe it’s because Facebook’s content is people’s favourite subject – themselves.

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173 rules to improve your Google search results

This article, “Rules for beating Google at SEO” lists 173 “rules” or perhaps factors that Google uses to determine your site and page ranking in search results. Of course, the trick is in knowing (guessing?) which of these are more or less important and what returns the best improvement for least effort. Rule 158 is [...]

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