Archive for 31 January 2011

They want to want you so give them cause

Alistair McAlpine’s 4×4 tips for tipping the balance online Your customers are in a hole. They’re looking for reasons to chose you over your online competitors. Don’t be mean, help them out. As you read this a frustrated prospective customer is comparing your web offering with your competitor’s. On the internet this comparison stage is [...]

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