Outstanding customer service from Minh Phan of Pretty Things

Amid all the stories of destruction, sadness, heroism, and joy of the Christchurch earthquake comes a remarkable tale of customer service.

Amid all the turmoil it’d be pretty easy to focus on your own problems and getting yourself sorted out – but – Minh Phan, a dressmaker,  of Pretty Things wasn’t going to allow her customers’ big days to get spoilt.

She ventured back in through the cordon to get to her shop and retrieve two dresses to be worn at weddings within days. She and her husband didn’t quite get away with it and were locked up for her efforts – undeterred, she found a sympathetic policeman and went back a second time.

Clearly, she knew how much those dresses and those weddings meant to her customers and she did what was necesary – despite the blocks and potential danger.

Customer-centred thinking, and service, at its best.


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