Read about domain names vs register a domain name

Take a simple task that anyone might want to do with web services – register a domain name.

One major provider gives you a heap of information about domain names and all the options – but what do you do next?

TelsraClear Domain Names page - information but nowhere to registerThe other one also provides information – but, crucially, allows you to register.

Telecom Domain Names page - information and the ability to register

People do go to the web for information – but more predominantly they are wanting to get something done. After finding out all the information about domain names, the next logical thing is to register the one they have in mind.

One of these providers is going to leave the site visitor frustrated as there is simply no indication of how to go about registering. The other makes it obvious.

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