Tweet for website traffic using hashtags

Use Twitter to attract customers to your websiteTwitter roadsign saying Website Next Exit

When your Tweets are of interest to your readers they will often visit your website to establish your credibility or look for more information. This blog will show you how to use Tweets to flag down more website traffic even if you don’t have many Twitter followers.

The power of  the Twitter #hashtag

There are millions of Tweets posted every day so Twitter users search for messages of interest using the # (hash) symbol.

# placed at the beginning of a word flags it as a searchable string of letters. When a user clicks on this #hashtag keyword in a Tweet or searches for it in the Twitter search bar they see a real-time stream of Tweets that include the phrase. So hashtags allow users to watch threads of tweet discussions.

Note: a complete phrase becomes a clickable hashtag when #YouLeaveOutSpaces or #replace_them_with_underscores.

Use multiple #keywords in your #Tweets

You can incorporate as many #hashtag keywords as you like into a Tweet but I’d suggest 2 or 3 max or they’ll start to look like spam. Try to work your #keywords into the text of your tweet as this will #SaveSpace and reads more fluently.

Let’s search for #Wellington #accommodation in the Twitter search bar:

Twitter search
Along with the two Tweets on the left, People results are displayed on the right. Clicking on one of these displays a list of their recent Tweets and a link to their website.

Targeting your Twitter audience

Users who search specifically for your #hashtag keyword are guaranteed to be interested in your keyword subject. Your message will have a great chance of being seen  by your customers or prospects.

Twalk is cheap

Tweets are free so there is room to experiment with keywords. When using #hashtag keywords you’re likely to find it’s not easy to predict which words or phrases will attract your audience so try some out. Test broad keywords and also more specific words. You have nothing to lose. When you find one that works, stick with it.

More and more customers are using Twitter and careful use of the # tag allows you to connect with them even if you don’t yet have many Twitter followers.


Alistair McAlpine is a long-time broadcaster and resident writer/web strategist for internet marketing company Web Success in Wellington, New Zealand.

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