SEO: When linking goes bad

In the previous post on this blog, we looked at the potentially negative effect on Google’s search quality by gaming the system through buying or exchanging inbound links with unrelated websites.

It was obvious that Google would change its rules at some point – and it appears that time has come.

This article “The Fast Unravelling Web: Here’s Why Google Is Killing The Hyperlink” is essential reading.

Moral – if you’re not helping Google produce better search results, your Google ranking will suffer sooner or later.


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