Location, location, location

Once again I get a prospect coming to me for help with web promotions and see a website that is just not search engine friendly, let alone optimised. If designers/agencies build sites that can’t be found  (in this case pretty easy – not much competition) then what is the point?

Would KFC or McDonalds build an outlet on a back street? Creating a site that is visible and easily found in search is the number one job!! If you’re looking at getting a website built – go to the company’s portfolio page and use Google to try and find  those sites – not with the business name but with their services and location e.g. “house movers wellington”.

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