Archive for the ‘Customer Centred’ Category

Answer your visitor when he asks, “Why am I here?”

Seth Godin marketer, entrepreneur, author and all-round provocateur writes a brief update on his original treatise on web design. It’s worth a read and it won’t take you long “Q&A: What works for websites today?“.

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70:20:10 Content Strategy from Tom Cruise?

Just spotted this article Why Tom Cruise Should Be Your Content Strategist [Infographic] and opened because I’m a sucker for infographics (picture’s worth a 1,00 words) and I think the idea has merit. Isn’t this what your customers want? Expect the expected and a little of the unexpected, for some frisson, if you will.

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What is customer-centred? An example.

  The “customer-centred” philosophy can be a bit abstract – so here’s a simple example. I came across a panelbeaters/smash repairs website that looks pretty good (built in Flash) and is a great comparison to a panelbeaters site we did a while ago. First up – is it findable? Yes, number 1 page 1 Google [...]

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Can you make it happen?

You can have the range, the quality, the reputation but can you make it happen for the customer when they want it? And, especially if you’re selling the same stuff as your competitors then being able to make it happen is a key competitive advantage. The stove top blew up last week – no boiling, [...]

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Beware the beautiful website that doesn’t work

It is amazing how complete is the delusion that beauty is goodness. – Leo Tolstoy Had a prospect come and meet me today. He’s got a website that’s been up not that long – and, of course, spent all his web marketing budget on it. It’s a nice looking site – great graphics, banner, logo [...]

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It’s not what you want to eat, it’s what I want to cook

A tale of poor customer service in the food sector. Wet day Saturday in Wellington – a great day for cafe culture so we popped into Olive Cafe on Cuba Street for something to eat and drink. Arriving at 2:45pm we were given Brunch menus, which indicated the brunch menu was from 9am to 3pm. Happily chatting [...]

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Outstanding customer service from Minh Phan of Pretty Things

Amid all the stories of destruction, sadness, heroism, and joy of the Christchurch earthquake comes a remarkable tale of customer service. Amid all the turmoil it’d be pretty easy to focus on your own problems and getting yourself sorted out – but – Minh Phan, a dressmaker,  of Pretty Things wasn’t going to allow her [...]

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They want to want you so give them cause

Alistair McAlpine’s 4×4 tips for tipping the balance online Your customers are in a hole. They’re looking for reasons to chose you over your online competitors. Don’t be mean, help them out. As you read this a frustrated prospective customer is comparing your web offering with your competitor’s. On the internet this comparison stage is [...]

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Facebook: the ultimate customer-centred website?

How does one explain Facebook’s phenomenal growth? Maybe it’s because Facebook’s content is people’s favourite subject – themselves.

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Business opportunity seldom knocks on the door of self-centred people

Too many people think only of their own profit. But business opportunity seldom knocks on the door of self-centred people. No customer ever goes to a store merely to please the storekeeper. – Kazuo Inamori

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