Archive for the ‘Customer Centred’ Category

The “go fetch” website model

This has been a dominant content model on the web for long time now. Simply, we put up all the content and you go fetch the bits you need. Of course, it’s done in a rigorous manner with taxonomies and card sorts and other techniques to make it easier to fetch but the underlying philosophy [...]

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Starting from the right place

There is an old Irish joke that goes something like this, A tourist was travelling in the Irish countryside and got a wee bit lost. He asked a local for directions to Galway. The local fixed him with a stare and thought for a bit before replying “Now if you’re wanting to go to Galway [...]

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