Archive for the ‘Websites’ Category

Answer your visitor when he asks, “Why am I here?”

Seth Godin marketer, entrepreneur, author and all-round provocateur writes a brief update on his original treatise on web design. It’s worth a read and it won’t take you long “Q&A: What works for websites today?“.

Share
Read the rest of this entry »

70:20:10 Content Strategy from Tom Cruise?

Just spotted this article Why Tom Cruise Should Be Your Content Strategist [Infographic] and opened because I’m a sucker for infographics (picture’s worth a 1,00 words) and I think the idea has merit. Isn’t this what your customers want? Expect the expected and a little of the unexpected, for some frisson, if you will.

Share
Read the rest of this entry »

Location, location, location

Once again I get a prospect coming to me for help with web promotions and see a website that is just not search engine friendly, let alone optimised. If designers/agencies build sites that can’t be found  (in this case pretty easy – not much competition) then what is the point? Would KFC or McDonalds build [...]

Share
Read the rest of this entry »

Tweet for website traffic using hashtags

Use Twitter to attract customers to your website When your Tweets are of interest to your readers they will often visit your website to establish your credibility or look for more information. This blog will show you how to use Tweets to flag down more website traffic even if you don’t have many Twitter followers. [...]

Share
Read the rest of this entry »

Your website needs a Facebook Like button

Facebook Like gets our thumbsup What happens when Jo Brown clicks your Like button can make a real difference to your business. The Facebook Like button is a powerful business tool when placed on your website and is often overlooked. It allows your visitors and customers to quickly point their friends and family to your [...]

Share
Read the rest of this entry »

Read about domain names vs register a domain name

Take a simple task that anyone might want to do with web services – register a domain name. One major provider gives you a heap of information about domain names and all the options – but what do you do next? The other one also provides information – but, crucially, allows you to register. People [...]

Share
Read the rest of this entry »

Beware the beautiful website that doesn’t work

It is amazing how complete is the delusion that beauty is goodness. – Leo Tolstoy Had a prospect come and meet me today. He’s got a website that’s been up not that long – and, of course, spent all his web marketing budget on it. It’s a nice looking site – great graphics, banner, logo [...]

Share
Read the rest of this entry »

Nothing sells like Whitespace

The website owner detested it – her web customers loved it On a web page the space between messages is: sometimes called “wasted space” technically called “whitespace” or negative space. often anything but white “Whitespace” in web design refers to empty areas between text, images and other elements of design. It is often white but [...]

Share
Read the rest of this entry »

Dialup – lest we forget

Web page loading speed – still worth considering during web page design? The day we switched to broadband I sang the “Dial-up Blues” for the last time and danced a little jig around my router. “Now THAT is an impressive website! Isn’t it?” “Try it on dialup.” “Who still uses dialup?” “Me. When my Telecom [...]

Share
Read the rest of this entry »

They want to want you so give them cause

Alistair McAlpine’s 4×4 tips for tipping the balance online Your customers are in a hole. They’re looking for reasons to chose you over your online competitors. Don’t be mean, help them out. As you read this a frustrated prospective customer is comparing your web offering with your competitor’s. On the internet this comparison stage is [...]

Share
Read the rest of this entry »