Posts Tagged ‘competitive advantage’

Can you make it happen?

You can have the range, the quality, the reputation but can you make it happen for the customer when they want it? And, especially if you’re selling the same stuff as your competitors then being able to make it happen is a key competitive advantage. The stove top blew up last week – no boiling, [...]

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Public Speaking: essential business skill

The room falls silent; thirty-two people focus their attention on the speaker wanting to hear how they are going to benefit from the speaker joining their business network. A “seat” in the network is reputed to be worth on average $20,000 per year – worth having. It’s a bake-off, a competitive situation. It shouldn’t be [...]

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They want to want you so give them cause

Alistair McAlpine’s 4×4 tips for tipping the balance online Your customers are in a hole. They’re looking for reasons to chose you over your online competitors. Don’t be mean, help them out. As you read this a frustrated prospective customer is comparing your web offering with your competitor’s. On the internet this comparison stage is [...]

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