Posts Tagged ‘content’

70:20:10 Content Strategy from Tom Cruise?

Just spotted this article Why Tom Cruise Should Be Your Content Strategist [Infographic] and opened because I’m a sucker for infographics (picture’s worth a 1,00 words) and I think the idea has merit. Isn’t this what your customers want? Expect the expected and a little of the unexpected, for some frisson, if you will.

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They want to want you so give them cause

Alistair McAlpine’s 4×4 tips for tipping the balance online Your customers are in a hole. They’re looking for reasons to chose you over your online competitors. Don’t be mean, help them out. As you read this a frustrated prospective customer is comparing your web offering with your competitor’s. On the internet this comparison stage is [...]

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The “go fetch” website model

This has been a dominant content model on the web for long time now. Simply, we put up all the content and you go fetch the bits you need. Of course, it’s done in a rigorous manner with taxonomies and card sorts and other techniques to make it easier to fetch but the underlying philosophy [...]

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