Posts Tagged ‘customers’

70:20:10 Content Strategy from Tom Cruise?

Just spotted this article Why Tom Cruise Should Be Your Content Strategist [Infographic] and opened because I’m a sucker for infographics (picture’s worth a 1,00 words) and I think the idea has merit. Isn’t this what your customers want? Expect the expected and a little of the unexpected, for some frisson, if you will.

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Tweet for website traffic using hashtags

Use Twitter to attract customers to your website When your Tweets are of interest to your readers they will often visit your website to establish your credibility or look for more information. This blog will show you how to use Tweets to flag down more website traffic even if you don’t have many Twitter followers. [...]

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Outstanding customer service from Minh Phan of Pretty Things

Amid all the stories of destruction, sadness, heroism, and joy of the Christchurch earthquake comes a remarkable tale of customer service. Amid all the turmoil it’d be pretty easy to focus on your own problems and getting yourself sorted out – but – Minh Phan, a dressmaker,  of Pretty Things wasn’t going to allow her [...]

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They want to want you so give them cause

Alistair McAlpine’s 4×4 tips for tipping the balance online Your customers are in a hole. They’re looking for reasons to chose you over your online competitors. Don’t be mean, help them out. As you read this a frustrated prospective customer is comparing your web offering with your competitor’s. On the internet this comparison stage is [...]

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Business opportunity seldom knocks on the door of self-centred people

Too many people think only of their own profit. But business opportunity seldom knocks on the door of self-centred people. No customer ever goes to a store merely to please the storekeeper. – Kazuo Inamori

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The “go fetch” website model

This has been a dominant content model on the web for long time now. Simply, we put up all the content and you go fetch the bits you need. Of course, it’s done in a rigorous manner with taxonomies and card sorts and other techniques to make it easier to fetch but the underlying philosophy [...]

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Starting from the right place

There is an old Irish joke that goes something like this, A tourist was travelling in the Irish countryside and got a wee bit lost. He asked a local for directions to Galway. The local fixed him with a stare and thought for a bit before replying “Now if you’re wanting to go to Galway [...]

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