Posts Tagged ‘Google’

SEO: When linking goes bad

In the previous post on this blog, we looked at the potentially negative effect on Google’s search quality by gaming the system through buying or exchanging inbound links with unrelated websites. It was obvious that Google would change its rules at some point – and it appears that time has come. This article “The Fast Unravelling Web: [...]

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SEO Link Building – what does Google think?

Almost on a daily basis I get emails that look like this: Our company provide Quality One Way Thematic Link Building Services which will help you to improve your Google, Yahoo, and MSN and other search engine rankings. We are USA and UK based web design firm and we provide 10000+ one way links per [...]

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5 reasons to be top of Google

1. More customers through the door This literally the number 1 reason – it will get you more sales. Here are a couple of quotes from customers who have #1 positions on Google for their services: Since optimisation, I have patients / clients who say that they located me and chose my business as a direct result of keyword [...]

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173 rules to improve your Google search results

This article, “Rules for beating Google at SEO” lists 173 “rules” or perhaps factors that Google uses to determine your site and page ranking in search results. Of course, the trick is in knowing (guessing?) which of these are more or less important and what returns the best improvement for least effort. Rule 158 is [...]

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Get a phone number – Yellow Pages vs Google

Remember the Yellow Pages – it was this thick book with yellow pages that you used to find businesses and get their phone number. It wasn’t a stand for your computer monitor. In the drive (perhaps to prove they still provide value) to show customers that people do look at their Yellow Pages entries you [...]

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Gaming Google – that’s short-term thinking

One of the key factors in the Google search algorithm (or this facetious explanation) is the number and quality of backlinks (links that go to your site). Recently, an online eyeglasses store, DecorMyEyes, came up with a novel way of getting lots of backlinks – provide incredibly bad service to get customers writing comments all [...]

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